Saturday, January 17, 2009

Life is for sharing

T-Mobile invaded London's Liverpool Street station yesterday to the shock and amazement of onlookers.

350 dancers performed surprise routines as commuters passed through the concourse of Liverpool Street Station at 11am yesterday. 'Dance', created by Saatchi & Saatchi London, was produced using hidden TV cameras within the station, which captured the reactions of commuters as they watched the dancers perform. The three-minute guerrilla-style ad, which is part of T-Mobile's 'Life's for Sharing' campaign aired tonight on British terrestrial TV.

The dancers were similar to Internet based "flash mobs" where hundreds of people organise to meet in a public place and have water fights, pillow fights or parties. As you can see from the video below, the public were initially shocked but got into the swing of things eventually.

adapted from www.neowin.net/news

That's really cool, caught my attention when I was watching CNN. Maybe I would get myself into one of those events some time. It'll definitely be awesome.

2 comments:

  1. The vid is cool. Betcha u wana do sumtin like tat...however do u know how much time n effort went to doing all these 'events'? Still its a wish..hope it may come true for u.Lol.

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  2. Now where's the enjoyment and zest in life if we don't go wild at times ;)

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